William Duggan is the author of three recent books on innovation: Strategic Intuition: The Creative Spark in Human Achievement (2007); Creative Strategy: A Guide for Innovation (2012); and The Seventh Sense: How Flashes of Insight Change Your Life (2015). In 2007 the journal Strategy+Business named Strategic Intuition “Best Strategy Book of the Year.” He has BA, MA and PhD degrees from Columbia University, and twenty years of experience as a strategy advisor and consultant.
Professor Duggan teaches innovation in three venues at Columbia Business School: MBA and Executive MBA courses, and Executive Education sessions. In 2014 he won the Dean’s Award for Teaching Excellence. He has given talks and workshops on innovation to thousands of executives from companies in countries around the world.

Professor Sexton’s research concerns successful global product and brand strategies and is based on both empirical work and his considerable experience with companies throughout the world. A recipient of the School’s Distinguished Teaching Award, Sexton has taught a wide variety of courses in the fields of marketing, international business and management science.

Professor Capon teaches the Marketing Strategy core course and the electives Strategic Marketing in the Modern Corporation and Developing and Managing Strategic Customers. His research interests are in key/strategic account management, and marketing planning and strategy. He has published more than 80 articles, book chapters and books. His latest books —Managing Global Accounts, The Marketing Mavens and a marketing-planning workbook, The Virgin Marketer. His textbooks, Managing Marketing in the 21st Century and Capon's Marketing Framework (and their corresponding Student Study Guides) printed books and downloadable PDFs, address the high cost of college textbooks and are available for reading online on a pay-what-it’s-worth basis. Capon received the Columbia Business School GBA award for outstanding teaching, as well as the Chazen International Innovation Prize. He has taught in many countries and held visiting professor appointments in France, Great Britain, Hong Kong, and the People's Republic of China.

Rita McGrath is a globally recognized expert on innovation and growth strategies with an emphasis on corporate entrepreneurship. Her work and ideas help CEOs and senior executives chart a pathway to success in today’s rapidly changing and volatile environments. McGrath is highly valued for her rare ability to connect research to business problems.
Rita received the #1 achievement award in Strategy from the prestigious management rankings group Thinkers50 and is consistently ranked in the Top10. She has also been inducted into the Strategic Management Society “Fellows” in recognition of her impact on the field.

Professor Iyengar has taught courses in leadership and entrepreneurial creativity. Her research addresses the implications of offering people, whether they be employees or consumers, choices. She has examined choice in a multitude of contexts ranging from employee motivation and performance in a global organization, Citigroup, to chocolate displays at Godiva, to the magazine aisles of supermarkets, and to mutual fund options in retirement benefit plans. Professor Iyengar received the Presidential Early Career Award for her ongoing work in examining cultural, individual, and situational factors that influence people''s choice-making preferences and behaviors.

Professor Hodrick is known for her ground-breaking research on corporate financial decisions, with a particular interest in corporate cash holdings and capital allocation, including share repurchases and dividends, takeovers, and equity offerings. In recognition, she has been awarded the National Science Foundation Presidential Young Investigator Award, a Smith Breeden Prize for Distinguished Paper in the Journal of Finance, the Western Finance Association's Trefftzs Award, a Roger F. Murray Award for Excellence from the Institute for Quantitative Research in Finance, and numerous research grants. Her work has been published in such acclaimed journals as the American Economic Review, Journal of Finance, Journal of Financial Economics, and Management Science among others. She has served as a National Fellow at the Hoover Institution on War, Revolution, and Peace at Stanford, and she was selected as one of "Forty under Forty" by Crain's Chicago Business.

Professor Schmitt researches, teaches, and advises corporations on creative strategy, branding, and customer experience management. Schmitt's books include Big Think Strategy, Customer Experience Management, and Experiential Marketing, which have been translated into more than 20 languages. He teaches the course Managing Brands, Identity and Experiences, and won an award for innovation in the classroom for the course Corporate Creativity. He has also taught several other courses including Market Innovation, Consumer Behavior, Advertising Management, Nonprofit Marketing, Luxury Goods Marketing as well as the Marketing core course. He has held visiting appointments in China, Germany, Poland, South Korea, and Singapore. Schmitt's research focuses on language in consumer behavior, experiential marketing, brand management and international business. His research has been published in leading marketing and psychology journals including Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, and Journal of Experimental Psychology: Applied.